Sunday, November 17, 2013

Beyond The Words: Production and Videos

Ever since the introduction of MTV, there has been a growing importance of music videos and production in music.  Nowadays, some artists rely heavily on music videos to boost their sales and their reputation.  In genres other than hip hop, artists such as Miley Cyrus and OK Go have mastered the techniques of using music videos to boost their popularity. Hip hop is no exception to the fact that its artists also rely on music videos.  Artists use their videos to relay the message and the lyrical content in their music visually to the consumer.  The videos often demonstrate the emotions and the feelings that are in the lyrics.  One example of an artist doing this is Macklemore with his song "Otherside".


The production values in hip hop artists music is also very important.  Things such as the speed of the song, the speed of the rapping, the beat behind the song, and even the clarity of the artist's rapping contribute to the production values of the song.  All of these factors contribute to the overall way that the song is delivered and accepted my the song's audience. One song that demonstrates this very well is the song "Water" by the Roots.


15 comments:

  1. Good blog. it's weird to see how important music videos are today compared to when there wasn't even such a thing as music videos in hip hop.

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  2. Great blog. It is crazy how music videos can make certain songs so famous. Good examples

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  3. Nice blog! Music videos are definitely a form of advertising/publicity for artists. Good examples too.

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  4. cool blog! Havent heard of Macklemore's song until here, its pretty chill!

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  5. i like this blog a lot. you gave great examples!!

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  6. Great blog. I had no idea how impacting a music video could be

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  7. I really liked this blog. Great music videos that portray your argument. I agree with your argument as well.

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  8. Music videos are definitely important for an artist to gain not just money but popularity.

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  9. I liked the Macklemore video you chose to exemplify the emotions in the lyrics. Good blog!

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  10. The Macklemore song was a good example to show emotion through music from a video. Good job!

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  11. I agree music videos are definitely important in increasing and artists popularity and record sales

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  12. Very good with describing effects of production on the songs themselves.

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  13. Good job of explaining the importance of production value in today's Hip-Hop Music videos provide artists another medium through which to gain popularity.

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  14. I liked your blog. I liked your examples and te way you explained the importance of music videos.

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